European Union, Privacy, and Google Analytics

Business owners with websites selling Internationally need to stay tuned for more information about the GDPR, the General Data Privacy Regulation in the European Union. Google Analytics recently sent out a notice about the GDPR to business emails associated with Google Analytics accounts.

So, what’s it all about, Google?

Business owners and Internet Marketing persons that sell products or services internationally should be aware of the regulation from the European Union limiting websites from gathering Personal Identification Information.

They are doing this via the regulation the General Data Privacy Regulation (GDPR). The regulation is seeking to protect the identity of citizens of the European Union by limiting the amount of information that websites can gather about the website visitor, i.e. they are defining “personal information” and restricting the tracking of any of this personal identification information from websites.

Video on GDPR

Here is a great video from Search Engine Academy (the place where I was first certified in SEO).

The bottom line is, that it is still early and the specifics are yet unknown. The best advice is to pay attention to your emails and any mention of trending topics on:

  • General Data Privacy Regulation, GDPR
  • European Union
  • Personal Identification Information, pii
  • Google Analytics
  • Google Data Retention

Google Analytics area identified the the video to pay attention to is: Admin > Properties > Tracking Info > Data Retention (note: as of April 2018 the default setting for Data Retention is 26 months).

I’ll be keeping an eye on this for my clients and for anyone who connects with me, Kate Rafferty.


About the Author, Kate Rafferty

Kate Rafferty has been providing small to medium size business with Internet Marketing consulting services – AKA Search Engine Optimization or SEO. Kate is a co-founder of Connect the Dots. You can reach her directly at