In honor of Valentine’s Day we thought we’d talk about sharing the love with your business relationships. One way to do that is to develop a Relationship Marketing strategy and use direct mail. We heard about the Send Out Cards company and their print/mailing cards and gift services.
Google started has been pushing businesses to mobilize their websites. This year the “mobile-first” Google rankings have begun. Find out what this means to your business website. Continue reading “Google’s Mobile First and Your Business Website”
Business owners with websites selling Internationally need to stay tuned for more information about the GDPR, the General Data Privacy Regulation in the European Union. Continue reading “European Union, Privacy, and Google Analytics”
Do we really want to see others succeed?
By Lori Brand
Riddle me this…. I spend half a day creating content for a blog post for my business. The finished product is quite informative, even to my own critical eye. Posted on my website, cross-post to Facebook and LinkedIn. It gets 4 likes.
The next day I posted a picture of the tuna tacos I ate for lunch and it gets 220 likes. What gives ladies? And it’s not just me. As a member of several women’s networking groups, I see women constantly posting business invites, product launches, seminars, you name it, and none of them (except for the same small handful of women) seem to garner a whole lot of support, at least in the “like” category. Post a pic of a buzzfeed recipe, your kids, or a sordid reference to a cheating spouse and the likes are off the charts.
With social media platforms like Facebook and LinkedIn being such an integral part of our lives, as women in business, or stay at home moms, spiritual sisters in the universe; do we really want to see other women succeed? Well, it’s complicated. We want to see other women succeed, but only to the degree that it doesn’t tread on our already fragile depiction of our accomplishments in the business world, or only to the degree that it does not cast an even more negative pallor against our own (perhaps compromised) sense of self worth in what is still largely a man’s world,at least as far as business and money are concerned. We are conditioned to have to appear uber capable against the archetypal male wage earner, and anything less would be, well, just that.
As women, we often unfairly categorize our wage earning ability as “bread-winner” or “support staff” and our position on that playing field largely determines the support we may offer our universal sister, at least on social media. The logic is pretty simple….(and it goes like this), “If your success makes me feel bad about my life’s choices, I won’t give you a like.” If we somehow feel like we can’t compete, then we don’t need to be reminded of our inadequacies by reading another women’s super post of her accomplishments in the business world.
When the stay at home mom, barely able to sustain her multi level marketing business due to the demands of home and family, reads about Jane who just launched her wildly successful natural food line, an imbalanced comparison to her own business success may leave her feeling frustrated or inadequate. And in a society where a digital presence is increasingly more important, do we really want to give a “like” to someone who appears to be surging ahead, if someone else feels like they’re lagging behind? It appears not.
Despite the team we play for, aren’t we somehow sabotaging our own success and the success of all women by failing to embrace the choices we have made, no matter those choices? We know best that life is full of twists, turns, and changes. Some planned, some unforeseen. Second careers, second marriages, second families. New friends, old friends, new adventures and new challenges. New failures along the way too, but always a chance for a reboot and a chance to start again. And wouldn’t it be so much easier if as women, we embraced each other’s changes, successes, and failures unequivocally, without fear, judgment and comparison? You never know what lies down the road and when you will cross paths with one of your sisters.
Connect The Dots 4 Women is committed to supporting women in business, their stories, their challenges, and inspirations. Coming soon, Connect The Dots will be inviting you to share your stories with us. Be sure to like us on Facebook, or sign up for our newsletter at ConnectTheDots4Women.com
If you are hearing NO more than YES, perhaps you’re giving the same sales pitch over and over. Learn why it’s important to personalize each pitch and how you can personalize each pitch to get a “YES”! Continue reading “Why It’s Important to Personalize Your Pitch”
Last night, at our Connect the Dots 4 Women networking event at The Woman’s Club of Red Bank, I shared 21 tips to doing a successful FB Live Video. With everyone’s collaboration, we added 2 more to make it a total of 23. Plust there’s a bonus Podcast you can listen to! Continue reading “Tips On Using FaceBook LIVE for Business”
SEO is like a great wine – it only gets better over time. Continue reading “Good SEO work only gets better over time.”
If you didn’t create any new year’s resolutions for your business in January, now is the time to sit down and review what you have an make some feasible plans. Continue reading “September – A Good Time To Review Your Digital Footprint”
Networking is traditionally slow in the summer.
We’re taking time off to slow down and spend time with family and friends.
See you next fall!